Wait...a Mermaid

Information:

• Clorox Cleaner

• 2008

• DDB Worldwide

VIDEO

Q & A:
While patiently staring at the screen looking for an interesting commercial to come on, a Clorox commercial comes on. The first thing I saw was a mermaid. Nothing I have ever seen before in a Clorox commercial before. I then went on to research the commercial on YouTube to see how popular this commercial was. This commercial is very popular there are a total of 29 comments and about 80,000 views between both of the videos on you tube of the commercial. With this many views, Clorox must have a creative ad agency behind them. I found out that their ad agency is DDB Worldwide.

I liked this ad because it was very creative and went outside of the realm that Clorox commercials usually stay in. The music that they used in the background was very calming and not annoying like some commercials. I thought the use of the mermaid was very out of the ordinary. I think the mermaid alone gets the viewers attention. It made me wonder what the commercial was about. Whenever you think of the Clorox commercial you will think of the mermaid. The element of puffery I saw was when the commercial made the Clorox cleaner seem so powerful that it would make you think you were somewhere else. Basically, that was what the mermaid in the ocean was supposed to demonstrate. I think Clorox was really actually selling their product. The commercial only consisted of a mermaid, a tub, the ocean, and a bathroom. The only thing Clorox was trying to sell was the appearance of a clean bathtub. In most commercial they are try to use sex or a perfect body in order to sell their product, however Clorox did not. One negative thing I thought when I watched the commercial was, they only mentioned their product once. In order for the consumer to remember the product the company must mention the product more than once. The placement of the ad was very good. I saw the commercial on a local station while Oprah and Dr. Phil were on. This is a great time to target stay at home moms who clean, this would be mothers and wives between the ages 28-45. Cleaning is exactly one of the several things stay at home moms do. However even though I think this is a great ad, I would never buy the product because it is not something I would need at this point and time in my life.